When Pharrell Williams stepped up to conduct his Grammy-winning gospel choir, Voices of Fire, for MLB's postseason campaign, we crossed into a different lane entirely.

"October Hits Different" landed across music and culture publications like Billboard, The Source, and Rap-Up before it even hit sports media. 

We traveled a 1,200-pound baseball across 15 Minor League stadiums, collected 6,750 signatures, and set a Guinness World Record. The campaign landed on NBC, ABC, CBS, and FOX affiliates in nearly every market we hit. What started as a ridiculous idea to connect Minor League communities became a record-breaking monument to the spirit of baseball.

Our MLB summer campaign broke through beyond sports and advertising media—landing everywhere from Adweek's lead feature to Parade's entertainment coverage. When Adam DeVine's MLB spot shows up in celebrity news outlets, that's proof the work connected beyond baseball fans.

When the 2024 World Series turned into an NY vs. LA showdown, we moved fast—blending Jay-Z's "Empire State of Mind" with Tupac's "California Love" to amplify baseball's biggest bicoastal rivalry in decades. "Empire State of California Love" didn't just promote a series, it tapped into 30 years of East Coast-West Coast culture and dropped it right into the middle of October baseball.