Good Sports Creative went from a cold pitch to $1.5 million in revenue

Good Sports Creative launched its agency website the same day its first campaign went live.

 After nearly a decade at Wieden+Kennedy, Josh Bogdan decided to launch a marketing agency focused on sports as an antidote to big holding company hierarchies. He began by cold-pitching the MLB a concept to promote the 2024 World Series’ Yankees-Dodgers matchup, and the league became Good Sports Creative’s first client. The agency closed 2025, its first full year, with $1.5 million in revenue.

Josh Bogdan, Founder and Chief Creative Officer of Good Sports Creative, spent the better part of two decades inside some of the biggest names in advertising. Golden State Warriors during the Steph Curry dynasty. Nike at Wieden+Kennedy. A century-defining rebrand for Major League Baseball. Then he did what a certain kind of creative eventually does — he left to build the thing himself.

You can tell when a brand gets sports culture and when it doesn’t.We studied what separates the two and turned it into a quick video: “The Sports Marketing Bullshit Detector.” These red flags make everyone cringe. Fans. Athletes. Brand Teams. Even our moms.

When Pharrell Williams stepped up to conduct his Grammy-winning gospel choir, Voices of Fire, for MLB's postseason campaign, we crossed into a different lane entirely.

"October Hits Different" landed across music and culture publications like Billboard, The Source, and Rap-Up before it even hit sports media. 

We traveled a 1,200-pound baseball across 15 Minor League stadiums, collected 6,750 signatures, and set a Guinness World Record. The campaign landed on NBC, ABC, CBS, and FOX affiliates in nearly every market we hit. What started as a ridiculous idea to connect Minor League communities became a record-breaking monument to the spirit of baseball.

Our MLB summer campaign broke through beyond sports and advertising media—landing everywhere from Adweek's lead feature to Parade's entertainment coverage. When Adam DeVine's MLB spot shows up in celebrity news outlets, that's proof the work connected beyond baseball fans.

When the 2024 World Series turned into an NY vs. LA showdown, we moved fast—blending Jay-Z's "Empire State of Mind" with Tupac's "California Love" to amplify baseball's biggest bicoastal rivalry in decades. "Empire State of California Love" didn't just promote a series, it tapped into 30 years of East Coast-West Coast culture and dropped it right into the middle of October baseball.