GUINNESS WORLD RECORD

We traveled a 1,200-pound baseball across 15 Minor League stadiums, collected 6,750 signatures, and set a Guinness World Record. The campaign landed on NBC, ABC, CBS, and FOX affiliates in nearly every market we hit. What started as a ridiculous idea to connect Minor League communities became a record-breaking monument to the spirit of baseball.

Good Sports Creative and Street Factory Media staged a traveling activation with an 8-foot, 1,200-pound game ball replica. The giant ball — which road tripped to 15 MLB clubs to bring the community together, culminated in front of the offices of the MLB’s New York headquarters on July 29, collecting a total of 6,750 signatures, with the final being that of MLB commissioner, Rob Manfred.