SUPERFAN ADAM DEVINE

Our MLB summer campaign broke through beyond sports and advertising media—landing everywhere from Adweek's lead feature to Parade's entertainment coverage. When Adam DeVine's MLB spot shows up in celebrity news outlets, that's proof the work connected beyond baseball fans.

“The creatives at Good Sports are awesome partners,” MLB’s Tyler said. “They’re also genuine baseball fans and sports fans, so when it came to developing the concept, finding the right production partners, we had a great collaboration with them and are super proud of the work.”