THE CHALLENGE
Tiger Woods just won his 15th major, his first in eleven years. After the injuries, the surgeries, the scandal, and the years in the wilderness, he was back. Most brands would make this a comeback story. But Tiger's story was never about coming back. It was about something he'd been chasing his entire life.

THE SOLUTION
At three years old, Tiger Woods looked into a camera and said, 'I'm gonna beat Jack Nicklaus.' Forty years later, he was still chasing the same dream. The kid and the man wanted the exact same thing. We showed Tiger winning the Masters, then ran his career in reverse, back through the comebacks and the setbacks, the championships and the surgeries, until we landed on that three-year-old.

THE RESULTS
Deployed within minutes of Tiger's historic win. 20.4M+ views on Twitter
$22M in added brand exposure for Nike.