THE CHALLENGE
For decades, Nike made legendary soccer ads. Epic, cinematic anthems that put young boys inside the game alongside their heroes. Girls never got that ad. They watched from the outside while boys got to dream in high-def.

THE SOLUTION
You can't become what you can't see. For generations, young girls who loved soccer had no visible path forward. The Women's World Cup was a chance to show the next generation exactly where this game could take them.

A 10-year-old girl stands in the tunnel before a World Cup match and the best players in the world take her by the hand, literally pulling her into the game. Lieke Martens. Sam Kerr. Crystal Dunn. Andressa Alves. One by one, they guide her through the action until she's no longer following,she's leading. The line said it all: Don't change your dream. Change the world.

THE RESULTS
• Nearly 500M views across all platforms. At the time, the most-viewed Nike Football campaign.
• USWNT Home Jersey became #1 soccer jersey ever sold on nike.com
• Near-perfect emotional engagement score per System1 research.
• Recognized by dozens of industry awards.