THE CHALLENGE
When Kevin Durant signed with the Warriors in 2016, he became the most debated athlete in sports. Traitor. Weak. Bandwagon. The talking heads wouldn't stop. And KD couldn't say a word back, not until he won.

THE SOLUTION
In the age of 'embrace debate,' sports media runs on hot takes and loud opinions. The only rebuttal that matters is the one you can't argue with. The moment the final buzzer sounded, we aired a spot that gave KD the last word. 

WHY IT WORKED
By holding the response until the final buzzer, the campaign let the championship do the talking.