THE CHALLENGE
Casual fans don't always grasp how extraordinary MLB action really is. When Aaron Judge blasts a 440 ft. shot to dead center, he trots around the bases like it's nothing, but fans at home are losing their minds. There's a gap between the athletes' cool composure and the raw electricity of what fans are actually witnessing.

THE SOLUTION
We put comedian Adam DeVine where every fan dreams of being: in the batter's box next to Judge, on the mound beside Paul Skenes, and on the outfield wall with Tatis. His jaw-on-the-floor, completely losing-it reactions showed casual fans how wild this stuff really is.

WHY IT WORKED
By making DeVine the fan, not the hero, the campaign captured the amazement casual viewers feel every time they realize what pros are really capable of.