When the baseball gods aligned for a NY vs. LA World Series, we saw a cultural moment begging to be amplified.

Two iconic cities. Two storied franchises. Two of hip-hop's most defining anthems:
Jay-Z's "Empire State of Mind" and Tupac's "California Love."

We moved at championship speed, turning around creative and securing the music rights all while the Championship Series was still being played.

The work didn't just promote the Series, it tapped into a broader cultural conversation around the East Coast/West Coast showdown.