The Problem:
The baseball gods aligned for a NY vs. LA World Series. This wasn't just a championship, it was a cultural event. The question wasn't whether to show up. It was how to meet the magnitude of the moment.

The Insight:
The East Coast/West Coast rivalry already lives in culture. Two hip-hop anthems, Jay-Z's "Empire State of Mind" and Tupac's "California Love." have represented these cities for decades. The connection was sitting right there.

The Solution:
We didn't just promote the World Series. We soundtracked a cultural showdown thirty years in the making.