Minor League baseball logo, MiLB.

WORLD’S MOST AUTOGRAPHED BASEBALL

MiLB SUMMER ‘25 ACTIVATION

THE CHALLENGE
Minor League Baseball clubs have passionate and devoted fanbases. But that loyalty lives at the local level. it doesn't translate to the broader Minor League brand. How do you bring them all together?

THE SOLUTION
We sent the biggest baseball that could legally travel the highway on a road trip across the country, an 8-foot, 1,200-pound spectacle. Fans lined up to add their signature and become part of a Guinness World Record. The tour culminated at MLB's NY headquarters, where Commissioner Manfred added the final signature and Guinness certified the record at 6,750 names.

THE RESULTS
- 62.7 Million Reached on Social
- 98% Positive sentiment
- 69.2% lift in attendance across all tour stops over average
- 1 Guinness World Record

A collage of images showing the promotion and celebration of The World's Most Autographed Baseball.
Collage of images showing the celebration of the world's most autographed baseball. One person signs the baseball attached to a display case, another image shows the baseball with signatures, and there are news anchors and crowds at the event. Signs indicate the record-breaking achievement and upcoming dates related to the baseball and event.