Frequently asked questions
Answers to questions you have and questions you don’t have.
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We’re an advertising agency* that specializes in sports — from sport brands to any brand playing in sports culture.
* We provide all the services of a traditional agency without the layers, inefficiencies, and unnecessary overhead. We love the craft and creativity of advertising, not the old-fashioned agency model. There isn’t a term for that yet, so for now we’re an agency with an asterisk.
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It’s what we know and love.
We understand the psychology of athletes and fans. -
No. We’re not just going off what we think. We go off what we know. We use tech and social sentiment to back-up our insights.
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No. Sports is culture. Our work taps into everything sport touches: celebrity, music, fashion, art, entertainment, and community. Any time you pull in an athlete to represent your brand or sponsor a sports event we’re there to make it connect.
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Here’s a partial list:
Integrated Brand Campaigns
Brand Films
Athlete Content Series
Cultural Collaborations
TV Spots
Social First Content
Short-Form Storytelling
Design & Art Direction
Hero Assets & Toolkits
PR Stunts
Experiential Activations -
Like a SWAT team: elite, nimble, and efficient.
We remove the barriers between clients and creative so you get direct access to the founders and the people making the work. They’re an extension of your team.
We also have a long bench of world-class talent, scaling up to bring on the best people for the job.
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Based in Portland, we work online, on a plane, and in person.
We work with talent all across America.
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We need a fun question.
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WHAT EXACTLY IS GOOD SPORTS?
We’re an advertising agency* that specializes in sports—from sport brands to any brand playing in sports culture.
* We provide all the services of a traditional agency without the layers, inefficiencies, and unnecessary overhead. We love the craft and creativity of advertising, not the old-fashioned agency model. There isn’t a term for that yet, so for now we’re an agency with an asterisk.
WHY focus on sports?
It’s what we know and love. We understand the psychology of athletes and fans.
IS IT ALL BASED ON INTUITION?
No. We’re not just going off what we think. We go off what we know. We use tech and social sentiment to back-up our insights.
Integrated Sports Campaigns
One story, told consistently everywhere that matters. We develop and execute ideas that work across every channel while maintaining the power of the original insight.
ISN’T SPORT LIMITING?
No. Sports is culture. Our work taps into everything sport touches—celebrity, music, fashion, art, entertainment, and community. Any time you pull in an athlete to represent your brand or sponsor a sports event we’re there to make it connect.
WHAT DO YOU MAKE?
Here’s a partial list:
Integrated Brand Campaigns
Brand Films
Athlete Content Series
Cultural Collaborations
TV Spots
Social-First Content
Short-Form Storytelling
Design & Art Direction
Hero Assets & Toolkits
PR Stunts
Experiential Activations